HTML Email Templates



1. Welcome- New user welcome emails. Direct insight to feature capabilities, popular content & how-to's.



2. New Releases- Notifications of New Music Releases, tailored to user's music preferences.



3. Marketing- Including up-sells, feature call outs & other user incentives.



4. Account Error- Unfortunately, things happen. With payment issues or account information, a small reminder email helps to get users back on track.



Details

  • Client Napster
  • Role UI / Visual Designer
  • Tools Sketch / Zeplin
  • Platform HTML Email
  • Project Info
    I was tasked to redesign the current Napster email templates (4) to effectively communicate the new brand design for New User Welcome, New Content Releases, Marketing Relations, and Account info.

    While working under strict HTML guidelines, I was able to add touches of Napster personality to bring the templates to life. Creating a static template not only adheres to HTML guidelines, but it ensures consistency on all Napster branded emails.

    The biggest challenge I dealt with while creating these templates was making sure they were cross-platform-compatible. With so many browsers being available these days, I had to ensure all fallback text and image treatments still visually aligned.