Problem: Needing more then a variation of 30+ cover images, an efficient yet recognizable visual design was needing to be established. The assets must be dynamic and work on various devices and screen sizes.
Process Using color research and music genre mood factors it took many rounds of revisions and user testing but I was able to establish a color theme that both adhered to Napster brand guidelines but also visually made sense from a listeners perspective.
Result Visualizations can “tell a story, and engage our pattern-matching brain . Using a repeated graphic treatment and color scheme allows the user to become familiar with music genres of their liking. Making them easily discoverable in large lists and hi-content pages.