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Napster Essentials

  • Client
    Napster
  • Role
    Senior Visual Designer
  • Audience
    Napster Streaming users
  • Problem:
    Needing more then a variation of 30+ cover images, an efficient yet recognizable visual design was needing to be established. The assets must be dynamic and work on various devices and screen sizes.
  • Process
    Using color research and music genre mood factors it took many rounds of revisions and user testing but I was able to establish a color theme that both adhered to Napster brand guidelines but also visually made sense from a listeners perspective.
  • Result
    Visualizations can “tell a story, and engage our pattern-matching brain . Using a repeated graphic treatment and color scheme allows the user to become familiar with music genres of their liking. Making them easily discoverable in large lists and hi-content pages.