Problem: Product features were initially proposed for the mobile platforms, which it was then my responsibility to reiterate and rework features to suffice web views. Although the Napster product is full of good flowing features, having a product with too many features can cause the user to become overwhelmed which we had to make sure and stay clear of.
Process Using a daily scrum to coordinate work with the development teams in Croatia, I was tasked prioritize web product features to align with mobile release dates to ensure the product supported the same features on all platforms, creating a seamless user experience.
Numerous white boarding sessions & lo-fidelity mockups were done for each feature implemented. Pursuing to hi-fidelity comps in Sketch that are pushed to Zeplin for production.
Result Increase of the amount of users on the web client overall. Result of new web features had a 35% increase in user engagement when the visual design was updated in 2016 alone.
Features: Personalized Music, Full Screen Player, Playlist Builder, Giphy Images, Listening History, Label Relations, Image Uploader, Now Playing Mixer, Twitter Cards, and Null Images